We are a family owned business from Brazil. Our brands include Claudia Marcon, Começo de Vida and PitiBebê. We have clients through out Brazil, Chile, Australia and now the USA.


From our Florida Headquarters, we bring quality and innovation to meet your growing family’s needs. And for 20 years, we have been researching how to best attend to our clients and boutiques.


Our products are meticulously constructed from the highest quality materials and with great attention to design and function, valuing creativity and originality without abandoning tradition. Our design team prides itself on creating nurseries that are harmonious in form, color and detail.


We have been publicly recognized and awarded for being a socially responsible business. We encourage our employees to practice a healthy lifestyle and balanced work/family life. We pride ourselves on a diverse workforce and do no discriminate on the basis of race, religion, national origin, sex, or disability.


We are a modern sustainable business that balances employee wellbeing, economizes energy and water, disposes of waste safely and creates work environments that better use natural light and ventilation.


Welcome to our site, we hope your experience is like our products, full of delight and comfort.


With love,

The teams of Claudia Marcon, New Beginnings and PitiBebê


To build a worldwide brand and leader in baby nurseries and doing it while promoting sustainable and ethical business practices.


To create high quality baby nurseries with art and creativity that delight the senses of both parent and child while valuing ethics and the common good.


Honesty, ethics, originality, boldness, persistence and innovation.

Company History

(Português do Brasil) 2018

(Português do Brasil) A COMEÇO DE VIDA recebeu em agosto de 2018 troféu de reconhecimento do Programa de Responsabilidade Social da Walmart Brasil.
A empresa é fornecedora do Sam´s Club Walmart e foi reconhecida no programa este ano.
A premiação do programa Responsible Sourcing tem como objetivo reconhecer fornecedores que contribuíram de forma notável e demostraram
liderança na promoção e proteção da dignidade dos trabalhadores.
A empresária Claudia Marcon, fundadora e CEO da Começo de Vida, acredita que este reconhecimento comprova que a empresa está no caminho certo e que inspirar outras pessoas é uma grande responsabilidade.

(Português do Brasil) 2017

(Português do Brasil) Pitibebê: a primeira loja da marca completa 1 ano em Florianópolis no mês de Outubro.

Em 14 de Outubro de 2017, a primeira loja modelo da marca Pitibebê foi inaugurada, e a cidade escolhida, Florianópolis - SC. Além da linha completa de enxoval, conta com vestuário de marca própria e de marcas parceiras, é revendedora oficial Divicar e Quater Móveis e possui artigos de decoração. Um dos diferenciais da Pitibebê é fornecer um atendimento minucioso e com muito carinho, buscando auxiliar a família no momento tão especial e repleto de dúvidas que é a chegada do bebê. Com a ajuda de vendedoras especialistas, é possível comprar o enxoval e os móveis do quartinho com toda a segurança e esclarecimento.
No mês de Outubro de 2018, a loja completa 1 ano em Florianópolis e segue buscando seu espaço no mercado.

(Português do Brasil) 2017

(Português do Brasil) Em 2017 a empresa Começo de Vida foi convidada, juntamente com mais 20 cases, a participar da segunda temporada do Painel SC Que Dá Certo, que se encerrou na cidade de Concórdia. O projeto seleciona empresas de Santa Catarina que, como o próprio nome já diz: Deram certo. O objetivo é que os painelistas/empresários dividam suas estratégias de sucesso para inspirar ideias.


Começo de Vida initiates a partnership with Apae of Concordia in order to promote employment and income to people with disabilities through occupational workshops.


Começo de Vida receives the MPE Brazil in Social Responsibility award for project Beautiful. In the same year, We are selected by Sebrae for ExportaSC, a project to help internationalize the company in the United States. Baby Life Corporation is founded in Florida, creating the brand Claudia Marcon, targeting a more exclusive market.


Inauguration of the new headquarters, designed to be modern and sustainable. The new plant has cutting-edge architecture focused on productivity, well-being, energy and water efficiency, optimized waste disposal systems and a focus on natural lighting and ventilation. In the same year it developed project Beautiful, which encourages employees to participate in physical activities accompanied by specialized professionals in partnership with SESI (Brazilian Social Services for Industry).


The Pitibebê brand is launched, more competitive in price, and debuting with five complete collections. The company also launches e-commerce transactions on the website www.babyvida.com.br.


The company grows and expands its production by 64% with new brand positioning, strategic marketing and business coaching.


Once again wins the ”Business Woman” award, this time nationwide and with the silver placement.


Claudia Marcon receives the "Business Woman" award from the State of Santa Catarina. In the same year, the company becomes a partner and supporter of the social project Breastfeed, which encourages breastfeeding.


First exportations to Chile.


Começo de Vida becomes a supplier to Renner (a large Brazilian department store chain) with their Teddy Boom brand and becomes a reference in nusery products.


With a focus on product quality and originality, we found our first major customer, a specialty shop called Hello Baby.


Começo de Vida (New Beginnings) was born in Concordia, Santa Catarina, Brazil, in a small sewing room in the back of a modest children’s store. Claudia Marcon invested in a baby department when she couldn’t find what she was looking for when preparing the nursery of her youngest daughter.